Black Section Separator

Apple May Be Securing "Reality" Names for AR/VR Headset, According to Trademark Filings

Black Section Separator

The iPhone manufacturer plans to launch the new product category the following year.

Black Section Separator

Applications for the names "Reality One," "Reality Pro," and "Reality Processor" have been submitted in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay.

Black Section Separator

The predicted combination of virtual and augmented reality technology in Apple's headset will 

Black Section Separator

put the business more directly in competition with Meta Platforms Inc.

Black Section Separator

All of the new trademarks are registered to Immersive Health Solutions LLC, a fictitious business that was formed in February.

Black Section Separator

The filer used law firms that Apple has previously employed in the US, Canada, and New Zealand to either register trademarks or for other purposes.

Black Section Separator

Apple has historically used the same procedure to reserve names for new products months or even years before they are released.

VMAs Red Carpet 2022:  See Taylor Swift, Anitta, Becky G & More Arrivals