Good Communication skills has always been important in life for success be at your workplace or in relationship. Communication is a two-way process of exchanging ideas through a medium. As a popular author described once, “communication is the interchange of thoughts, opinions or information, by speech, writing or signs.” To establish the nature of communication there must be a sender, a message, a
medium, and a receiver. There are many improvised rules and models on communication theories as well. For a layman’s language nature of communication is a process that occurs when two or more
people convey a message and respond on the same topic. To improve your communication skills and gain proficiency we will understand types of communication, mode of communications and the effective skills.
Types of communication:
• Interpersonal communication
• Intrapersonal communication
• Group communication
• Mass communication
Interpersonal communication happens when two people are communicating with each other with a form of communication and any medium. Primarily, this kind of communication happens only between one sender and one receiver.
Intrapersonal communication happens when a person is a sender as well as a receiver. This kind of communication happens when a thought process occurs inside a person’s mind.
Group communication happens when more than two people are communicating on a topic with a form
of communication and any medium. Generally this kind of communication occurs in a classroom or a conference meeting. There are two types of groups; small and large groups. It is usually divided into two groups if a group of 12 people is gathered then it will be a small group but if there are more than 12 people then it is a large group.
Mass communication happens when a sender is sending a message to a large group of people with a
form of communication and any medium and they don’t know how many receivers are there that is
mass communication. This kind of communication happens mostly with the help of media or large
Modes of Communication skills:
• Verbal communication
• Non-verbal communication/ Gestural
• Visual communication
• Written communication/ Linguistically
• Listening / Aural
Verbal communication: communication that takes place when words are being used to convey any
message be it formal communication or informal communication. A person can be communicating over
the phone or face to face. Maybe a person can communicate while having a cup of coffee at a friend’s
place or a meeting with the HR of a company. The prominence is given to the usage of words to form a
Non-verbal communication: a mode of communication where a person is showing different gestures
while conveying a message or conveying the message through sign language is non-verbal
communication. This type of non-verbal communication happens while communicating with your
siblings you ask them to keep a secret from your parents they verbally say yes but their actions deny
There are different types of non-verbal communication. Those are:
• Body Posture
• Facial expressions
• ASL- American Sign Language
The different types of non-verbal communication help your sixth sense to understand the underlying
messages that are being conveyed to you. Sometimes this type of non-verbal communication helps you
both ways at times to understand the positive aspects as well as the negative aspects.
Visual communication: the communication that takes place with the help of visual message conveying
which mostly falls into medium messaging. Visual communication occurs when we receive a message
through a screen be it a television, mobile phone screen, social media, or a display hoarding and graffiti
art. Any message our mind receives through our eyes is visual communication.
Written communication: the communication that takes place in form of writing is written communication. Written communication may occur for formal communication as well as informal communication. While applying for a job we write applications and to go formally we are inclined and feel safe to have written hard copies as proofs of any official work similarly, commenting on social media or writing a blog or caption counts in written communication as we convey the message through written words.
Active Listening: We all know to understand something so that we can contribute active listening is a
major part of the mode of communication. If a message hasn’t been received and interpreted properly
the communication itself isn’t established and hence a communication has failed. To develop effective
communication skills active listening is a major part.
Among all of these, verbal and non-verbal communications are mostly popular as humans often consider
face-to-face communication to be most effective. And as that communication includes both verbal and
non-verbal communication there is a belief of these are the most effective mode of communication.
There an innumerable mediums of communication such as newspapers, television, radio, and the internet, divided into print media, new media, traditional media, alternative media, audiovisual media, and many more.
Mass communication and journalism is a course that prepares a student who wants to pursue a career
in communication. Mass communication and journalism are not limited to just basic communication. Mass itself means uncountable people. The student pursuing a career in mass communication and journalism can be a PR official, a journalist, an editor, a radio jockey or program creator, and many more. The process of pursuing a subject and then choosing it as a career option goes into a lateral pattern.
Horizontal communication means the same. Horizontal communication is meant for persuasion of bestowing information in all organization levels, instead of a few information pass through. Horizontal communication provides a friendly approach to reaching its destination. The nature of communication depends on the message and idea/opinion about the message to be forwarded. Diagonal communication happens between employees of different levels of the same firm for a better outcome of a project. Diagonal communications take place to improve the relationship between people of different sections and are mostly concluded into formal communications.
As we can see above the small boxes depicts employees of a firm. At the highest, the leaders sit alone and few team leaders come in between. And at the last, the team members comes who are the subordinates of a firm.
A downward communication shows how a leader of a firm shares message with the team leaders and
the message gets conveyed to the subordinates by the repetition of downward communication. Such
communication mostly happens when a firm is getting or preparing to reach a new goal or a project that
is supposed to get started. Hence, this is how downward communication takes place. Similarly, upward
communication shows how the subordinates of a firm reach their team leaders and the message gets
conveyed to the leader by the repetition of upward communication. Such communication occurs when
the employees or the subordinate has some message such as work time increase or issues in the office
or work that they cannot help or maybe need a leave. They approach the higher authorities. Hence that
is how upward communication takes place.
To convey messages or communicate profusely a sender must have effective communication skills which
are also known as the 7c’s of communication. Having effective communication skills can be helpful for
growing in the field of mass communication and journalism. Most importantly to build effective communication skills a communication professional should have all the types of communication skills required. The types of
communicational skills need to be transparent to the fluency of your communicator.
Effective Communication skills: 7 c’s
Clarity: the message must be clear when you are conveying it. Using long twisted sentences may confuse
the audience and hence your message will face barriers. So, be clear about your message and then convey it.
Concise: your message needs to be concise. No unwanted additional adjectives are appreciable in the
message if the root cause of your message doesn’t need any extra information and still be clear to your
audience then go for it.
Concrete: your message needs to be concrete and focus on the main topic. The slightest additional information that might distract the message and may start another conversation or topic of discussion in between while conveying the message isn’t a good sign.
Correct: your message should be correct. Recheck and recheck, then cross-check check, and then make
sure to convey the message to your audience. Always remember it’s better to not speak than to speak
wrong. You should not be incorrect in your message because that way you will lose your trusted audience.
Coherent: the messages being delivered must relate to the topic as well as in a chronological way. The audience should feel connected to the message being conveyed.
Complete: your message should include all the information related to the topic and in case someone
wants to clear or ask any related question you should know the answers. And stay prepared for it.
Courteous: your message should not hurt someone’s feelings. The message must be empathetic to your
audience. Maintaining behavior and sentiments often builds a better audience and senders. Thus these were the types of effective communicative skills that elevate the communication skills of a communicator.